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Thank you, Dad

Thank you- Dad… #thankyoudad At age 6 I dreamt to be a professional footballer. I was the tallest, strongest or fastest. But you dad always told me:“You have a dream, you have a path, follow it all the way, with everything you got! And even in the toughest of days, you put $15 in my […]

Master Class – Real life application of the psychology of peak performance

When I was asked by Professor Yair Galili, I immediately reported on duty. I was asked to bring the graduate students of the sports psychology department in IDC Herzliya, what is actually happening inside the dressing rooms, on the training grounds and in the fields. How to apply in-field what has been learned in class. […]

What I’ve learned from my mum about developing a winning mentality

This is my mum in the picture, her name is Sima (for me she is and will always be mummy). My mum has been in the education system for 39 years. Nowadays she’s the principal of “Mitzpe Savionim” school in Maalot, a city located in the northern part of Israel. In her first year as […]

Why was I flown to work with the russian “David Beckham”?

Six months ago I got a call from an unidentified number, On the other side of the line there was a serious/official voice saying: “Hello Eitan I’m so and so, I’m Fuder Smolov’s agent”, Smolov is the star player of Lokomotiv Moscow and the russian national team. I need you to come as soon as […]

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